WELCOME TO AUSTRO

Established in 1980, Austro is South Africa’s largest distributor of premium machines, tools – including blades and cutters; edging and glue.

We distribute a complete range of machines for wood and composite materials. Since 1980, Austro has been South Africa’s largest distributor of premium machines, and in recent years we have added Leitz’s tools, Proadec’s edging products and a range of adhesives. Our business is built on 36 years of experience within the woodworking industry, and over the last decade that experience has been extended to customers in a verity of allied industries. Regardless of industry or application, our customers count on us for outstanding products, technical service and support.

We work hard to understand our customer’s production processes, operational environments, challenges, and opportunities by provide solutions that will keep them up to date and competitive. Hundreds of businesses – from large manufacturers to small SME’s have come to rely on Austro for its comprehensive range of technologies and solutions for joiners in the furniture and wood building components manufacturing sectors.

It’s simple, at Austro we care.

OUR PEOPLE

Central to Austro’s business strategy is our philosophy to be an employer of choice. At Austro we consider our people to be our most valuable asset. We strive to attract, retain, develop, and nurture our employees. The aim is to provide a supportive workplace which facilitates personal development, professional advancement and a sense of ownership through amongst others, equity participation. We are dedicated to encouraging a milieu that promotes diversity and that offers the greatest opportunity for everyone. This is not only because of our moral and legal obligations but because we believe that it offers us a competitive advantage in the marketplace.

Research has proven that an organisation which promotes diversity has a marketing advantage as it is more sensitive to specific needs and legitimises the organisation for all its customers and other stakeholders. Studies have shown that innovative and creative solutions are more likely in a heterogeneous team where new and different perspectives are contributed, precisely because of the diversity that exists among members of the team. The third advantage, making full use of potential, is linked to skills shortages and the underutilisation of the resource represented by the previously disadvantaged groups who already work in the organisation.

Within the highly technical spheres which Austro operates in, there is a major shortage of skilled people which we aim to correct by not only employing, but also identifying and training existing staff who have the potential to develop the proficiency necessary to do the work according to our exacting standards. Continued training and education is a business imperative in the global marketplace as we constantly and consistently need to adapt and grow to meet ever-changing customer needs and technical developments within our areas of operation.

OUR MISSION

We strive to attain a position of leadership in the markets we serve by:

  • Developing enduring relationships through the provision of technical expertise necessary to solve the challenges of our customers.
  • Providing a comprehensive range of quality products and services to the specific needs of our customers.
  • Providing our customers with lifetime support.

OUR ETHICS AND VALUES

Sustainability rhymes with dignity

The human factor is central to Austro’s thinking: the company line has always reflected the need to
protect and develop wellbeing while respecting cultural diversity. It is opposed to any form of illicit
behaviour, corruption, abuse, child labour or discrimination.

Everybody has the right to respect

Austro adheres to the relevant national and international laws, taking as its reference the United
Nations Universal Declaration of Human Rights, and the basic conventions of the International Labour
Organisation (ILO). The values of Austro are enshrined in its code of conduct.
CSI is an on-going commitment and Austro will constantly strive to identify and assist organisations
which can benefit from our involvement.

AT OUR CUSTOMERS SIDE, ALWAYS

The greatest guarantee of constant and continuous growth is the satisfaction and success achieved by the businesses that work with Austro. We aim to attain the loyalty of our customers through the excellence of products supplied by Austro; from its range of international brands to an efficient pre-sales service and excellent after-sales assistance.

Austro is always at its customers’ side wherever they are. With its wide commercial network and close proximity to customers – Austro is able to create a common way of thinking and working in order to supply product, solutions and services that fit a Southern African market.